About
We're a studio,
not an agency.
Adocentral was founded in a Brooklyn loft in 2017 by Maya Okafor on the premise that SEO had become spreadsheet theater. Eight years later we're 32 humans across San Francisco, New York and London - strategists, engineers, editors and PR leads - building organic growth programs for ambitious operators. We work with eight clients at a time. By design.
Studio principles
Brand is the moat.
Generic SEO is a commodity. We build search programs on top of a real point of view.
Editorial first.
Every page should be worth reading whether or not it ranks. Algorithms come and go.
Engineering matters.
The site is the product. We treat it like one - with code review, not 'recommendations.'
Receipts > slides.
We measure in revenue, pipeline and rankings. Dashboards are the consequence, not the deliverable.
Leadership
The humans.
Varun Gupta
Founder & SEO Onboarding
Leads Adocentral's vision and onboarding for new SEO partners.
Ananya Iyer
Head of Strategy
Ex-Zomato growth lead. Builds search programs that ladder into revenue, not vanity rankings.
Rohan Mehta
Head of Technical SEO
Former platform engineer at Razorpay. Treats Core Web Vitals like a release blocker.
Nikhil Saxena
Editorial Director
Built the content desk at The Ken. Refuses to ship a sentence he wouldn't read himself.
Aisha Khan
Head of Digital PR
Earned coverage in ET, Mint and TechCrunch. Turns founder POVs into linkable moments.
Kabir Nair
Head of Programmatic
Data engineer turned SEO. Shipped a marketplace with 8M indexable pages, all crawled.
Meera Joshi
Head of Analytics
GA4 whisperer. Models attribution so clients know which keyword paid for the office coffee.
Devansh Rao
Operations
Keeps the studio humming. The reason your retainer, invoices and reports show up on time.