Selected work · 2024-2026

Strategy, scale and the numbers to back it.

Five engagements across AI SaaS, bilateral development, outdoor retail, premium D2C and EV mobility. Each one built on the same Adocentral playbook - research, architecture, content engineering, and GEO for the AI era.

AI · Conversational Data Platform

Twinql.AI

twinql.ai

Owning the AI-Overview shelf for natural-language analytics queries.

Headline result

+612%

AI-Overview citations · across ChatGPT, Perplexity, Gemini

The challenge

A young AI SaaS launching in a category dominated by Snowflake-tier incumbents and noisy ChatGPT wrappers. Brand search was near zero, organic was non-existent, and AI engines were quoting competitors verbatim for every relevant prompt.

The approach

How we built it.

  1. 01

    Mapped 220 commercial-intent prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews.

  2. 02

    Re-architected the IA into 4 pillars: Text-to-SQL, Data Agents, Semantic Layer, Trust & Governance.

  3. 03

    Built a 60-page comparison + use-case matrix engineered for citation by LLMs (schema, sourceable claims, primary research).

  4. 04

    Shipped a programmatic /benchmarks/ engine pitting Twinql against 14 competitors on reproducible queries.

What we shipped

  • GEO content framework (LLM-citation playbook)
  • Pillar + cluster site structure
  • 60 long-form authority pages
  • Schema.org SoftwareApplication + FAQ markup
  • Monthly AI-visibility tracker

Priority keyword performance

QueryVolumePositionIntent
text to sql ai agent9.9k #2BoFu
natural language to sql22k #4MoFu
ai data analyst tool6.6k #3BoFu
snowflake cortex alternative1.3k #1BoFu

Outcomes

+612%

AI-Overview citations

across ChatGPT, Perplexity, Gemini

4.1k/mo

Organic signups

from 38/mo at start

+940%

Branded search

$186k/qtr

Paid CAC offset

12-month traffic build

Q1

Audit + GEO framework

Q2

Pillar pages live

Q3

Programmatic benchmarks

Q4

Citation flywheel

Indexed organic sessions, normalised to 100

"Adocentral didn't just rank us - they made us the answer LLMs reach for."

- Head of Growth, Twinql.AI

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