Adocentral

Paid Media · 06 channels

Performance
marketing, tuned for ROAS.

We run paid media the way we run SEO, with senior operators, weekly shipping rituals, and a single demand model that ties Google Ads, Meta, LinkedIn and YouTube back to pipeline. No vanity clicks. No black-box agencies hiding behind dashboards.

Direct Media Campaign Partners

Times of IndiaDainik BhaskarUberQuikrCricbuzzRadio MirchiRed FMSulekhaTimes of IndiaDainik BhaskarUberQuikrCricbuzzRadio MirchiRed FMSulekha

A few of the publishers and platforms we negotiate direct buys with, across national print, radio networks, digital marketplaces, and high-reach OTT.

01 / 06

Paid Search (Google Ads)

Search, Performance Max and shopping campaigns built on the same keyword and intent maps as your SEO program. One demand model, two channels.

Inside the engagement

  • Account architecture & negative-keyword hygiene
  • Smart bidding with offline conversion imports
  • Performance Max asset groups & feeds
  • Brand vs non-brand budget guardrails
  • Search Term & query mining cadence

02 / 06

Paid Social

Meta, TikTok and LinkedIn run as a creative testing engine, not a media buy. Concept → variant → scaled winner, every week.

Inside the engagement

  • Meta CAPI & server-side events
  • Creative testing frameworks (concept, hook, format)
  • Audience structure & exclusion logic
  • LinkedIn ABM for B2B & enterprise
  • TikTok Spark Ads with creator partners

03 / 06

Retargeting & Lifecycle

Win back visitors, abandoners and lapsed customers with sequenced creative across display, social and email-matched audiences.

Inside the engagement

  • Funnel-stage audience design
  • Frequency capping & creative rotation
  • Cart, browse and post-purchase flows
  • CRM-matched & lookalike layering
  • Cross-channel attribution windows

04 / 06

YouTube & Video

Demand-gen video, in-stream and Shorts campaigns that move brand search and assist last-click revenue across other channels.

Inside the engagement

  • Hook-first creative briefs
  • Demand Gen & Video View campaigns
  • Brand lift study design
  • View-through to search lift modeling
  • Shorts & vertical placements

05 / 06

Landing Page CRO

Ads are only as good as the page they land on. Conversion-rate optimization on PPC landing pages, modeled and shipped weekly.

Inside the engagement

  • Heatmap & session replay diagnostics
  • Hypothesis-led A/B testing
  • Form & checkout friction audits
  • Speed & Core Web Vitals on LPs
  • Offer & social-proof experimentation

06 / 06

Measurement & Attribution

GA4, server-side tagging, MMM-lite and incrementality testing so the dashboard reflects truth, not last-click theater.

Inside the engagement

  • GA4 & GTM server-side setup
  • Consent mode v2 & enhanced conversions
  • Marketing-mix sanity checks
  • Geo & holdout incrementality tests
  • Looker Studio executive dashboards

Pair paid with organic.

Most clients run Performance Marketing alongside our SEO + GEO pod, so brand search, paid demand and AI citations compound on the same demand model.

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Why teams trust this work

Experience you can check, not claims you have to take on faith.

Experience

Programs are run by operators who have shipped search and paid media work in house before agency life, so the recommendations account for engineering queues and real budgets.

Expertise

Every roadmap starts with a hands on audit of your crawl data, Search Console history and live SERPs. We do not reuse a template from another account.

Authoritativeness

We publish our methods openly, teach them through our certification programs, and negotiate direct media buys with national publishers and platforms.

Trust

Reporting shows the losses as well as the wins. No long lock ins, no hidden markups on media, and a named strategist you can reach on any working day.