Adocentral

Paid Media · 06 channels

Performance
marketing, tuned for ROAS.

We run paid media the way we run SEO — senior operators, weekly shipping rituals, and a single demand model that ties Google Ads, Meta, LinkedIn and YouTube back to pipeline. No vanity clicks. No black-box agencies hiding behind dashboards.

01 / 06

Paid Search (Google Ads)

Search, Performance Max and shopping campaigns built on the same keyword and intent maps as your SEO program. One demand model, two channels.

Inside the engagement

  • Account architecture & negative-keyword hygiene
  • Smart bidding with offline conversion imports
  • Performance Max asset groups & feeds
  • Brand vs non-brand budget guardrails
  • Search Term & query mining cadence

02 / 06

Paid Social

Meta, TikTok and LinkedIn run as a creative testing engine, not a media buy. Concept → variant → scaled winner, every week.

Inside the engagement

  • Meta CAPI & server-side events
  • Creative testing frameworks (concept, hook, format)
  • Audience structure & exclusion logic
  • LinkedIn ABM for B2B & enterprise
  • TikTok Spark Ads with creator partners

03 / 06

Retargeting & Lifecycle

Win back visitors, abandoners and lapsed customers with sequenced creative across display, social and email-matched audiences.

Inside the engagement

  • Funnel-stage audience design
  • Frequency capping & creative rotation
  • Cart, browse and post-purchase flows
  • CRM-matched & lookalike layering
  • Cross-channel attribution windows

04 / 06

YouTube & Video

Demand-gen video, in-stream and Shorts campaigns that move brand search and assist last-click revenue across other channels.

Inside the engagement

  • Hook-first creative briefs
  • Demand Gen & Video View campaigns
  • Brand lift study design
  • View-through to search lift modeling
  • Shorts & vertical placements

05 / 06

Landing Page CRO

Ads are only as good as the page they land on. Conversion-rate optimization on PPC landing pages, modeled and shipped weekly.

Inside the engagement

  • Heatmap & session replay diagnostics
  • Hypothesis-led A/B testing
  • Form & checkout friction audits
  • Speed & Core Web Vitals on LPs
  • Offer & social-proof experimentation

06 / 06

Measurement & Attribution

GA4, server-side tagging, MMM-lite and incrementality testing so the dashboard reflects truth, not last-click theater.

Inside the engagement

  • GA4 & GTM server-side setup
  • Consent mode v2 & enhanced conversions
  • Marketing-mix sanity checks
  • Geo & holdout incrementality tests
  • Looker Studio executive dashboards

Pair paid with organic.

Most clients run Performance Marketing alongside our SEO + GEO pod, so brand search, paid demand and AI citations compound on the same demand model.

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