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Aditya Rao
Head of Generative Search · Adocentral
Aditya leads our generative engine optimization practice, studying how AI assistants such as ChatGPT, Perplexity, Gemini and AI Overviews select and cite sources. He designs the retrieval, entity and answer formatting work that gets brands quoted inside AI answers rather than buried beneath them.
Areas of expertise
Generative engine optimizationAnswer enginesEntity SEO
Posts by Aditya Rao
Generative SEOWhat 90 days of AI Overviews data taught us about the new SERPWe tracked 1,200 queries across twelve client accounts for a quarter. Here is what actually moved citations in AI Overviews, and what was folklore.Apr 28, 2026 · 12 minStrategyTopical authority is a budget, not a targetTreating topical authority as a destination leads to bloated content programs. Treating it as a finite budget changes how you plan a quarter.Feb 22, 2026 · 7 min
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