Authors · Who writes here
The people behind
the essays.
Every post on this site is written by a practitioner who does the work for clients, not by an anonymous content desk.
Aditya Rao
Head of Generative Search
Aditya leads our generative engine optimization practice, studying how AI assistants such as ChatGPT, Perplexity, Gemini and AI Overviews select and cite sources. He designs the retrieval, entity and answer formatting work that gets brands quoted inside AI answers rather than buried beneath them.
2 posts
Meera Iyer
Principal Engineer
Meera handles the technical side of search at Adocentral: crawl architecture, rendering, Core Web Vitals, structured data and large scale site migrations. She works with engineering teams to ship changes that hold up under real traffic, and she writes about the parts of technical SEO that actually move rankings.
2 posts
Sneha Kulkarni
Editorial Director
Sneha leads editorial strategy at Adocentral, shaping the research, interviews and long form essays behind our content programs. She has spent over a decade building publishing systems for consumer and B2B brands, and she works closely with clients on topical authority, content operations and the editorial standards that make a site worth citing.
2 posts
Rohan Shetty
Digital PR Lead
Rohan runs digital PR and link acquisition at Adocentral. He builds the story angles, data studies and journalist relationships that earn coverage in national and trade publications, and he tracks how earned mentions translate into brand search, referral traffic and durable authority.
2 posts