Strategy/Jan 02, 2026/8 min read
Why we stopped reporting on rankings (and what we report instead)
The right number to put at the top of the report is rarely a position.
RS
Rohan Shetty
Digital PR Lead
What we report now
- Qualified organic sessions, defined per client based on their ICP.
- Pipeline influenced by organic, tracked back to first touch and last touch.
- Share of voice across the queries that actually drive revenue, not the full keyword list.
- A short narrative section. Three sentences. What changed, why it matters, what we are doing next.
What changed in the conversation
Clients stopped asking why a single keyword dropped two positions. They started asking which programs were building durable demand. That is the question we wanted them to ask all along.
Work with us
Want this kind of thinking on your next quarter?
We take on a small number of new engagements each quarter. If the brief is interesting, we will say so. If it is not, we will tell you that too.
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