The right number to put at the top of the report is rarely a position.
What we report now
- Qualified organic sessions, defined per client based on their ICP.
- Pipeline influenced by organic, tracked back to first touch and last touch.
- Share of voice across the queries that actually drive revenue, not the full keyword list.
- A short narrative section. Three sentences. What changed, why it matters, what we are doing next.
What changed in the conversation
Clients stopped asking why a single keyword dropped two positions. They started asking which programs were building durable demand. That is the question we wanted them to ask all along.